Marketing Strategy

You've probably heard the saying, "Failing to plan is planning to fail." It's a saying that applies to marketing as well. All businesses - even small start ups, especially small start ups - need a marketing strategy. Without one, you risk

• Spending too much money

• Not getting enough return on investment

• Confusing your customers

• Alienating your customers

• Becoming irrelevant to your customers

• Not attracting enough customers

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Any one of these things is enough to kill a business, but a combination will almost certainly lead to bankruptcy. 

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Let ACLARUS help you find the right path and stay on it. We can help you create a marketing strategy that will help you reach success.

Prices start at $300

Logo Design

A small business logo is the most critical tool in your product promotion arsenal. It’s not just a random mark. It provides your small business with an identity that represents your core values and your mission.

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If executed properly, that identity can immediately sell your brand to prospective customers. A poor small business logo design will turn your customers off. Having none at all is even a bigger marketing mistake.

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Even if your business is very small, it needs an identity. Your target market should know who you are. A great logo is one of the best ways to achieve that.

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​Your logo is the face of your company and as they say, “You only have one chance to create a first impression.”

Prices start at $500

Website Design & Development

Your website is the only digital real estate that is truly yours. Your Facebook page, your Instagram feed, and all of your other spaces on the web are controlled by other people and can change at any moment.

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Your website is the only place where you control how your clients see you and you definitely want to make a good impression.

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But your website is much more than just a digital brochure. It's your store; it's the place where you meet your clients and show them what's unique about you. 

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Don't settle for a template site. ACLARUS can create a custom site that showcases your best features and helps you turn those prospects into long-term clients.

Prices start at $1800

Content Creation

Creating high-quality content is critical to content marketing success. With more than 2 millions blog posts published every day, you need a way to make your content stand out.

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One of the biggest issues we hear from clients is, "I don't know what to write about." ACLARUS has a process to handle that. We can help you create more than 25 different types of content.

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The next trick is making that content convert your prospects into clients. We have processes to help with that as well. 

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Whether you need help with websites, blogs, email marketing, articles, videos or any other type of content, we've got you covered!

Prices start at $100

Email Marketing

People have been predicitng the death of email for decades, but the truth is there is nothing that converts clients more effectively. 

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Whether you want to do a traditional newsletter, send a video message, or promote a special offering, we can help you create a strategy and design email messages that get results.

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And we can help you automate the process so it is a natural part of your business process. If you are ready to get the word out, give ACLARUS a shout. 

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Prices start at $150

Customer Reviews

Customer reviews are more important than ever. 86% of customers read reviews before deciding to do business with a company, and 57% of consumers will only use a business if it has 4 stars or more. So why aren't you asking for reviews?

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ACLARUS can help you create a strategy and collect reviews that will have your clients singing your praises. Whether you want video reviews, third-party reviews, social media reviews, or all of the above, we can help.

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Prices start at $150

Social Media Marketing

Social media marketing is a great way to build community and engage your customers. One of the biggest problems we see is that clients try to sell rather than engage, but no one likes to be sold to.

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We can help you create a strategy that fits with your business plan and help you strengthen you client relationships by engaging your clients and developing relationships. 

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Whether you are using Facebook, Instagram, Twitter, YouTube, or the many other social platforms out there, we can help you create compelling content and start conversations with your clients.

Prices start at $100

Marketing Collateral

Even with all of the digital marketing available, sometimes you need to be able to leave behind a brochure or marketing slick that your clients can reference.

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No matter how well-known your brand is, you will always have to approach different audiences with the appropriate marketing collateral. Targeting different audiences with the right collateral will help you generate leads, promote new products and campaigns, entice new customers, re-engage existing ones, and make yourself more publicly known.

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Whether you need printed brochures, point-of-sale posters, videos, e-books, newsletters, graphics, or something else, we can help you determine which type of marketing collateral is right to get your message in front of your clients to achieve results. 

Prices start at $250

Advertising Design

As a small business owner, your goal for advertising and marketing is probably to get more customers – or at least to get in front of them so when it comes time to buy or make an appointment, your business is on their radar. But, where to start?

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ACLARUS can help you make sense of all the options out there from Google Ads to local listings to display advertising, we know how to grab your customers attention and spur them to action.

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Advertising can build brand awareness among a larger audience and can urge people to take a specific action. All it takes is the right message presented in the right way.

Prices start at $200

Deciding on a price for your products is more than just picking a number that ends in a 9. You need to consider your costs, your market, your competition, and most importantly your customers.

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There is a psychology that goes along with pricing that ACLARUS can help you understand. 

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We can also help you test your pricing to find out how price sensitive your clients are. Give us a call and let us help you create a pricing strategy that works for your business.

Prices start at $300

Event Marketing

As a small business owner, your goal for advertising and marketing is probably to get more customers – or at least to get in front of them so when it comes time to buy or make an appointment, your business is on their radar. But, where to start?

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ACLARUS can help you make sense of all the options out there from Google Ads to local listings to display advertising, we know how to grab your customers attention and spur them to action.

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Advertising can build brand awareness among a larger audience and can urge people to take a specific action. All it takes is the right message presented in the right way.

Prices start at $300

Lead Nurturing

We've all heard the saying that it's easier to keep a client than to acquire a new one. But in order to keep that client you have to develop and maintain that relationship. 

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Are all of your clients equally valuable? Can you increase the value of clients? How do you make your clients your advocates?

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ACLARUS can help you create a strategy that will follow your client through the business life cycle and keep them repeating that cycle again and again. Give us a call and let us get your customers are the right path.

Prices start at $300