Without a Plan You’re Just Wandering Aimlessly


​By now you probably know that I’m big on planning. Even when I go on vacation, I have some semblance of a plan. Many people think that once they make a plan, that’s it, and they should never deviate from it. I take a different view. I think of a plan as a flexible guideline that helps me figure out what path to take, but it can change depending on the circumstances.

According to many statistics out there, somewhere between 80 and 95 percent of small businesses do not have a marketing plan. And I bet if you were to poll business large and small about their blogging plan, the numbers would be 90 to 100 percent.

Many people think that a plan has to be big and elaborate and take days to put together. But that’s simply not true. Do you typically make a list before going to the store? What about when you are packing for a trip or preparing your weekly schedule? Those are all plans. And what happens when you don’t take the time to make the plan? You over spend, you forget things, or you’re simply not prepared.

Whether you are figuring out your marketing activities for the year, or focusing on your blogging and social media strategy – take the time to create a plan. I recommend starting with the following questions:

  • Why am I doing this? What do I want to accomplish?

  • What does success look like?

  • Who do I need to engage to make success happen?

  • Why does my audience care about what I’m doing?

  • How can I tie this in to other things I’m already doing?

By answering the questions above, you will be more strategic in your efforts and see greater results. Do you have a plan in place for your blog? What were the key things you considered in your plan? I’d love to hear your insights.

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